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Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

For every professional woman who wants to get ahead - but feels she is at an impasse - NICE GIRLS DON'T GET THE CORNER OFFICE comes to the rescue. Although it's more politically correct for women to point the finger outwardly when assessing why they are overlooked for promotions and assignments for which they are superbly qualified, the real answers may lie inward. In this book, Dr Lois Frankel, an internationally recognised corporate coach and author, reveals the 101 self-sabotaging behaviours women learn as girls - behaviours and habits that are now holding them back in the workplace, such as couching statements as questions, tilting your head when you speak, waiting to be noticed and pinching company pennies. From executive to entry level, every woman needs to know what she is doing to subconsciously sound, look, act, market herself, and/or be treated like a 'girl'. This book will help women to become aware of when and how they are damaging their careers and it will give them the advice and tips they need to help replace these self- defeating Graphic Design Thinking: Beyond Brainstorming download book behaviours with more effective ones - and finally claim that corner office.

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Author: Ellen Lupton
Number of Pages: 184 pages
Published Date: 05 Aug 2011
Publisher: PRINCETON ARCHITECTURAL PRESS
Publication Country: New York, United States
Language: English
ISBN: 9781568989792
Download Link: Click Here
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